Wrap-fold leaflet / folded leaflet
What is a fold-out leaflet?
One Wrap-fold leaflet is a classic, multi-page leaflet where the paper folded several times in one direction will be.
The outer layers „wrap“ elegantly around the inner part – hence the name.
As you open it, the contents unfold bit by bit, creating a clear, logical flow is created.
This type of fold is ideal for Product presentations, menus, event brochures or company profiles – wherever structure and clarity are required.
Formats and page layouts
At WENZEL, you can Wrap-fold leaflet in 6-, 8-, 10- or 12-page versions order.
Particularly popular is the 6-page format Compact, elegant and versatile.
Available sizes:
- DIN A7 to DIN A4 (Portrait or landscape)
- DIN long (10.5 × 21 cm) – a classic choice for events and the catering industry
- Custom formats on request
Paper selection – quality you can see and feel
All leaflets are available at high-quality, FSC®-certified paper printed:
- Glossy art paper (FSC®): for brilliant colours and intense contrasts
- Matt art paper (FSC®): reduces glare and looks elegant
- Uncoated offset (FSC®): with a natural feel and a matt finish
Also available with:
- Soft-touch film – a velvety-soft surface
- Matt film (scratch-resistant) – durable and elegant
- Glossy film – for vibrant colour and shine
Advantages of the fold-out leaflet
- Structured reading guide: The content unfolds step by step
- Compact and handy: Easy to carry around, despite having lots of pages
- Design freedom: Plenty of space for text, images and graphics
- Versatile: Ideal for the hospitality industry, events, product information and company profiles
- Produced sustainably: FSC®-certified, climate-neutral on request
Design & print files
To ensure your folded leaflet turns out perfectly:
- 3 mm bleed take into account
- fold lines take into account in the design
- Safety distances keep to the edges
- Print data as PDF in the correct final format create
Our team will be happy to assist you with checking your print files and with the layout.
Production & Delivery Times
Depending on the print run and the paper used, the Production time: 3–5 working days.
Thanks several locations in Munich we can handle many orders in particular Small print runs or express printing and deliver much more quickly.
WENZEL – Your printing company for roll-fold flyers in Munich
Whether Product presentation, menu, event flyer or corporate brochure – with a fold-out leaflet from WENZEL combine design, functionality and quality.
Our experienced team will guide you every step of the way, from the initial idea to the finished printed product – fast, accurate and personalised.d.
Leaflets with a gate fold
- A sheet folded once down the middle results in 4 pages.
- A clear, well-organised structure for content.
- Ideal for invitations, information and product presentations.
- Example: Invitation to an exclusive opening event
- Compact size, easy to apply.
- Optional with finishing
Half-fold flyer
- Two folds: the sheet is folded horizontally once and vertically once: 8 compact pages.
- Perfect for large-scale plans, posters, city or location maps, information sheets and product overviews.
- Example: trade fair flyer or comprehensive information leaflet
- Compact final format: small and easy to distribute.
Window fold / Altar fold leaflet
- Two sides are folded towards the centre, resulting in 6 clearly structured pages.
- It opens like a window or an altar.
- Example: Image brochures for property or luxury brands
- Compact when closed, working surface unfolded.
- For invitations, promotional leaflets and high-quality brochures.
Zigzag fold / fan fold
- Two folds: the sheet is folded once horizontally and once vertically: 6 to 10 pages.
- Ideal for plans, posters, images or infographics.
- Example: City map or events calendar
- Compact and handy: large surface area: when folded, the flyer is easy to hand out or post.
FAQs on folded leaflets: trends, foil stamping, formats
A wrap-fold flyer is a leaflet in which the printed sheet is folded several times in parallel in the same direction. The name comes from the fact that the pages wrap around the innermost page. When unfolded, the content unfolds page by page in a logical order, creating a natural reading flow. Depending on the number of folds, this results in 6, 8 or 10 pages to design
Wrap-fold flyers are available in various page layouts:
- 6 pages (2-fold wrap fold)
- 8 pages (3-fold wrap fold)
- 10 pages (4-fold wrap fold)
The number of pages depends on the number of folds – the more folds there are, the more space is available for design.
At WENZEL, we offer a range of DIN formats and a range of custom sizes to choose from – suitable for every application and design:
- DIN long (10.5 × 21 cm): The most popular classic – compact, elegant and perfect for display on counters, in leaflet holders or for posting.
- DIN A4 to DIN A7: In portrait or landscape format – ideal for presenting content in a compact or spacious layout.
- Square formats: Modern and eye-catching, perfect for creative layouts and design projects.
- Custom formats: On request, we can also produce custom sizes – tailored to your corporate identity or marketing campaign.
The DIN-long format is particularly handy because it fits into almost all display stands, when shipping postage-optimised is and fits easily into any jacket pocket or handbag fits.
The main difference lies in the direction of the fold:
- Wrap fold: All folds are made in the same direction, with the sides wrapping around one after the other
- Zigzag fold (Leporello): The folds alternate direction, creating an accordion-like structure
These different types of folding require the pages to be arranged differently in the layout, which must be taken into account during the design process.
When designing fold-out flyers, it is important to shortened when folded so that the paper can be folded easily. The inside pages are usually 2–3 mm narrower are laid flatter than the outer pages. This prevents the pages from creasing or sticking out awkwardly when the book is folded
Wrap-fold flyers are versatile promotional materials suitable for a variety of applications:
- Catering: Takeaway menus, wine lists
- Trade fairs and events: product information, company presentations
- Service providers: Service overviews, service catalogues
- Retail: product leaflets, new product presentations
- Image brochures: a compact alternative to lengthy brochures
The printing options are very flexible:
- Small print runs: available from as little as 10 copies
- Large print runs: up to 200,000 copies
- Banding: a practical way of bundling items into parcels
With larger quantities, the cost per Flyer significantly due to economies of scale.
Wrap-fold leaflets / folded leaflets – structure meets design
One Wrap-fold leaflet is a classic folded leaflet, in which the printed sheet folded several times in one direction This causes the pages to „wrap“ elegantly around the innermost page – one of the most popular and versatile types of fold there is.
It stands out for clear structure, easy to use and a professional appearance, ... which is suitable for almost any sector – from the catering industry to product presentations.
A brief look back at history
The roll fold is one of the oldest and most enduring folding techniques in the printing industry. Even in the digital age, it remains a classic – because it combines compact size with large information display.
Particularly in marketing, tourism and the events sector, the roll-up flyer is a tried-and-tested way of presenting content clear, elegant and pleasant to the touch to present.
How does the wrap fold work?
In the case of a wrap-around fold, a special type of parallel fold – the paper is folded several times in the same direction.
The outer flaps fold around the inner sides, one by one. This creates a „wrap“ which, when unfolded, reveals the contents Page by page releases – ideal for a clear navigation.
Common variants:
- 6 pages (2-fold wrap fold) – the classic
- 8 pages (3-fold wrap fold) – more scope for storytelling
- 10 or 12 pages – for detailed information or product ranges
Technical details & design
To ensure that the Flyer to ensure a clean fold, the slightly narrower on the inside should be applied (approx. 2–3 mm).
This prevents unsightly overhangs or protruding edges.
Design tip:
In programmes such as Adobe InDesign, the Flyer as a large document with fold lines designed in this way – ensuring the overall design remains cohesive.
Please also note:
- 3 mm bleed
- Safety distance from the fold edges
- Back side, if applicable. inverted create
Wrap fold compared to other types of fold
- Wrap fold: All pages are in one direction folded – compact and elegant.
- Zigzag fold (Leporello): The pages fold out like an accordion – ideal for timelines or panoramas.
- Altar fold (window rebate): Two outer flaps close in the middle – perfect for promotional or invitation leaflets.
Paper and material recommendations
Choosing the right paper is crucial to ensuring the fold is perfect.
At WENZEL, we offer a range of FSC®-certified varieties Choose from:
- Glossy art paper (FSC®): For vibrant colours and striking contrasts
- Matt art paper (FSC®): For elegant, low-reflection surfaces
- Uncoated offset (FSC®): For a natural feel and a matt finish
- Recycled paper (FSC®): For environmentally conscious printing projects
Paper that is too thick (over 350 g/m²) is less suitable, as it may tear or stick out when folded.
Advantages of the fold-out leaflet
- Clearly structured: The content unfolds step by step
- Handy & compact: Easy to carry around, despite having lots of pages
- Versatile: Ideal for product information, menus and event programmes
- A professional impression: Neat folds, neat edges, a high-quality finish
- Cost-effective: Available even in small print runs – perfect for start-ups and local businesses
Possible applications
- Catering & Hospitality: Food and wine menus, special offers
- Events & Trade Fairs: Programme guides, invitations, sponsor information
- Service provider: Promotional leaflets, price lists, course programmes
- Education & Culture: Information leaflets, museum guides, training materials
- Company: Promotional leaflets, product catalogues, project presentations
Production & Quality at WENZEL
All roll-fold leaflets are produced at WENZEL in Munich produced using state-of-the-art printing technology – precise, true to colour and, on request, with Soft-touch, glossy or matt film.
Thanks to several locations across the city, Express production possible.
Conclusion: The all-rounder among folded leaflets
One Wrap-fold leaflet is the perfect choice if you a wealth of information, presented in an elegant and organised manner would like to present.
It offers Structure, clarity and quality – and makes a professional impression in any industry.
Whether Product leaflet, menu or corporate brochure With WENZEL, you can count on precision, Sustainability and stylish design.
Do you have any questions?
We advise you personally.
Send us an e-mail:
+49 89 26 66 62