Create a classic flyer
Classic flyers from Wenzel Printers – the direct route to your customers’ hands
Digital is fast. A Flyer is close at hand. It is seen, felt and experienced – and gets your message across to where decisions are made. Since In 1969, Druckerei Wenzel produced Munich Flyer, … which do exactly that: they are clear, high-quality and effective.
Why a Flyer From Druckerei Wenzel? Because you want more than just printing. You want results. We combine state-of-the-art production with expert advice on equal terms: from the initial idea through to graphic design and layout services, right through to the finished product. This is how we create a Flyer, ...that suits your objectives, content and timing – not a one-size-fits-all solution, but one tailored to your needs.
What's in it for you
- Striking results: vibrant colours, crisp edges, precise folds. On request, we can add finishing touches such as a soft-touch finish, water-based varnishes, cellophane coating or foil stamping for a touch of elegance and greater durability.
- To suit your brand: formats ranging from A6 to A4 and A4 Long, as well as square, round, oval and custom shapes.
- Quality you can feel: offset, art paper, chromo board, uncoated and recycled papers. FSC- or PEFC-certified on request – substantial to the touch, making a great impression.
- Thinking sustainably: recycled paper, eco-friendly inks and GDPR-compliant processing of your data.
- Quick turnaround: production available from as little as 10 copies. Local manufacturing at three sites in Munich ensures short lead times. Collection, express delivery, courier service and special one-off deliveries – straight to wherever you need your flyers.
- A seamless operation: 60 dedicated staff members, 1,531 m² of production space and well-established processes ensuring reliable delivery times and consistent quality.
- More than just printing: on request, we can assist with copywriting, image selection and typography. Practical extras such as QR codes, serial numbers or personalised messaging.
When the classic flyer really shines
- Invitations, openings, events
- Product presentations, service information, brand communication
- Trade fairs, sales, point-of-sale inserts
- Campaigns that need to grab attention and stick in the memory
How to get results quickly
- Define your goals and choose your materials – we’re happy to offer personalised advice.
- Data verification, printing and finishing – precise and predictable.
- Delivery by express post, courier service or collection – ready for use on time.
Conclusion: A flyer from Druckerei Wenzel is more than just printed paper: it is a carefully designed promotional tool that brings your story to life. Locally produced, beautifully finished and designed to make an impact. When it comes to reliable results, our motto is: ‘Can’t be done’ isn’t in our vocabulary.
Flyers with finishing touches & embossing
- Exclusive metallic embossing (gold/silver) for a sophisticated look
- A noticeable effect – highlights key elements
- Durable, protective surface
- Eco-friendly film options available
- Exclusive metallic effects: a gleaming, luxurious look created using gold, silver or coloured foils
- Customisable from as little as 10 items
FAQ on printing postcards in Munich: Sizes, paper & finishes
Traditional flyers are handy, loose-leaf printed materials made of paper, usually printed on one or both sides and folded on request. They deliver information about products, services, dates or promotions quickly and directly into the hands of your target audience. Thanks to standard formats such as DIN A6, DIN long, A5 or A4, they are easy to distribute, enclose or display – visible, accessible and effective.
Typical applications
- Programmes, timetables, guides and information sheets
- Invitations to events, openings and promotions
- Product and service presentations, price and specification overviews
- Sales materials and leave-behinds following appointments or trade fairs
- Point-of-sale leaflets and direct mail
- Tactile appeal: the paper, weight and finish grab the reader’s attention and leave a lasting impression.
- Targeted distribution: Directly into the recipient’s hands, as an insert, at the point of sale or by post – right where your target audience is.
- Predictable costs: unit prices rather than per-click costs, with transparent pricing from print run to materials.
- Quick and flexible: can be produced at short notice and reprinted as required – ideal for events and promotional campaigns.
- Directly measurable: QR codes, custom URLs, and vouchers or coupons provide clear feedback.
- Strong brand identity: finishes such as soft-touch or foil embossing highlight key messages in a way that can be both seen and felt.
- Privacy-friendly: effective without the need for cookies, consent banners or tracking.
- Sustainable options: recycled paper, FSC- or PEFC-certified materials and eco-friendly inks.
Highlights: Paper and formats for flyers
- Paper (FSC®/recycled options available): glossy art paper, matt art paper, uncoated offset paper, uncoated natural paper, recycled paper, speciality papers, PVC/plastic.
- Finishes: soft-touch, matt scratch-resistant film, glossy film – or left untreated.
- Sizes: A6, DIN long, A5, A4; compact A7/A8; large A3 or 30 × 45 cm.
- Paper weights: 115–170 g/m² – lightweight and affordable; 200–250 g/m² – all-rounder; 300–350 g/m² – premium.
Quick dial
- High-quality printing/promotional: glossy art paper + glossy film, 170–250 g/m².
- High-quality/luxurious: matt or natural art paper + soft-touch finish, 250–300 g/m².
- Sustainable: recycled paper, no film, 170–250 g/m².
- Outdoor/durable: PVC or matt scratch-resistant film, 250–350 g/m².
- Key message in one sentence, immediately clear
- Strong headline (5–8 words), clear cover image
- Clear structure: subheadings, short paragraphs, bullet points
- White space and contrast for good readability; a maximum of two fonts
- A concise call to action plus a QR code
- Brand consistency: colours, typography and visual style
- Materials for effect: matt for a sophisticated look, gloss for images, soft-touch or foil stamping for highlights
The costs depend on the design, format and paper weight, the type of paper, the print run, the printing process, and extras such as finishing touches and logistics. Thanks to local production in Munich, even small print runs of 10 copies or more remain cost-effective – we’ll provide you with a quote at short notice.
Practical guidance
- Delivery: Collection, express delivery, courier service or special individual deliveries
- Budget-friendly: standard sizes such as DIN A6, DIN long or A5 and 170–250 g/m².
- Efficient: Digital printing for small print runs, offset for larger quantities.
- Finishing options available on request: soft-touch, matt or gloss lamination, embossed lamination.
- Sustainable options: recycled paper, FSC/PEFC-certified paper and eco-friendly inks.
Zigzag fold / fan fold
- Two folds: the sheet is folded once horizontally and once vertically: 6 to 10 pages.
- Ideal for plans, posters, images or infographics.
- Example: City map or events calendar
- Compact and handy: large surface area: when folded, the flyer is easy to hand out or post.
Flyers with finishing touches & embossing
- Deluxe flyers for a special impression
- Metallic embossing (gold/silver/copper) Hot foil stamping
- Durable, protective surface
- Graphics and layout service
Leaflets with a gate fold
- A sheet folded once down the middle results in 4 pages.
- A clear, well-organised structure for content.
- Ideal for invitations, information and product presentations.
- Example: Invitation to an exclusive opening event
- Compact size, easy to apply.
Wrap-fold leaflet / folded leaflet
- Multi-folded sheet: pages are rolled up. 6 to 12 pages.
- Example: Product presentation for a new cosmetics range
- Compact in size, but opens up to a generous size.
- Price lists, Image-brochures and events.
Half-fold flyer
- Two folds: the sheet is folded horizontally once and vertically once: 8 compact pages.
- Perfect for large-scale plans, posters, city or location maps, information sheets and product overviews.
- Example: trade fair flyer or comprehensive information leaflet
- Compact final format: small and easy to distribute.
Window fold / Altar fold leaflet
- Two sides are folded towards the centre, resulting in 6 clearly structured pages.
- It opens like a window or an altar.
- Example: Image brochures for property or luxury brands
- Compact when closed, working surface unfolded.
- For invitations, promotional leaflets and high-quality brochures.
Zigzag fold / fan fold
- Two folds: the sheet is folded once horizontally and once vertically: 6 to 10 pages.
- Ideal for plans, posters, images or infographics.
- Example: City map or events calendar
- Compact and handy: large surface area: when folded, the flyer is easy to hand out or post.
Classic Flyers: Variants and Applications
Flyer Classic designs from WENZEL Printers: turning ideas into reality
Digital reaches a wide audience. A Flyer It reaches exactly the right people. It fits comfortably in the hand, is passed from person to person, captures attention without distraction, and turns interest into concrete demand. That is precisely why we have been manufacturing in Munich since 1969: clear, high-quality, reliable.
Why the Flyer The classic is now a winner
- Direct and personal: your message reaches your target audience straight away.
- Predictable and budget-friendly: unit prices instead of per-click costs, perfect for tests, launches and promotions.
- Quick turnaround: production from 10 units, local sourcing, on-time delivery.
- Measurably connected: QR codes, PURLs and codes link print media to your campaign.
- Quality you can feel: the material, weight and finish convey the brand’s value.
What you get from Wenzel Printers
- High-quality stock: matt or gloss art paper, uncoated and recycled paper, on request FSC®
- Precision printing: 4/4c in Digital printing for small print runs, offset for larger print runs.
- Greater impact: soft-touch, matt or gloss lamination, water-based varnish, foil stamping for highlights.
- Well-thought-out design: graphic and layout services for a clear hierarchy, strong headlines and clean typography.
- Thinking sustainably: Recycled paper, eco-friendly inks, GDPR-compliant processing.
Production and logistics that think ahead, with multiple sites in Munich and 1,531 m² of production space, a team of 60 employees puts your Flyer efficiently and professionally. On-site collection, express deliveries, courier services or special individual deliveries to wherever you need them Flyer You’ll need. You’re also welcome to place your order in our online shop.
Typical B2B applications offering added value
- Sales and trade fairs: leave-behinds, product cards, offer inserts
- Retail and hospitality: point-of-sale promotions, table displays as Flyer Set
- Launch and campaign: teasers, vouchers, sampling inserts
- Recruitment and Events: Invitations, Programme, Map
How to get there quickly
- Please specify the target audience, print run and desired feel
- Choose your paper and finish – we’ll recommend the right combination
- Printing, delivery – ready in time for use
What is a classic Flyer?
A classic Flyer is a handy, loose sheet of paper, printed on one or both sides and folded on request. It delivers a message quickly and directly to where you want to reach people: in shops, at events, at trade fairs or around town. The strength of the flyer lies in the combination of clarity, feel and targeted distribution.
In a nutshell
- Compact and cost-effective: ideal for promotions, invitations and product launches.
- Formats available on request: DIN A6, DIN long, A5, A4 or custom sizes.
- Materials and finish: 135–300 g/m², matt or gloss, with or without a finish.
- Design that makes an impact: a catchy headline, a clear structure, striking images.
- Direct delivery: Handed over, enclosed or placed on display without any digital distractions.
Typical applications
- Events, openings, special offers
- Products and services at a glance
- Company or project presentation
- Guide, programmes, contact details and event information
Why Flyer Staying strong in the digital age Flyer are immediately accessible, personal and memorable. They can be targeted specifically at your audience and are easy to track – for example, via QR codes, custom landing pages or vouchers. This allows you to link print with your online campaign and see what resonates.
Good to know at WENZEL Printers
Delivery by express courier within the Munich area or as a special individual delivery; collection is also available.
Production in Munich for orders of 10 or more, fast and reliable
Paper ranging from art paper to recycled paper, on request FSC®
Finishes such as soft-touch, matt or gloss lamination, water-based varnish, foil stamping
GDPR-compliant processing, personalised advice, and graphic design and layout services
Do you have any questions?
We advise you personally.
Send us an e-mail:
+49 89 26 66 62